A 9-minute read. Facebook is such an exceptional and powerful advertising platform for businesses and brands of all sizes. However, so many people find it to be intimidating, which is probably why you are reading this! I don’t blame you and I dont blame anyone at all, the platform can be superoverwhelming. There are SO MANY OPTIONS to choose from. There are SO MANY EXPERTS proclaiming their strategy is the one to use(and they probably …
The marketing industry is full of complex concepts, terminology, and acronyms. This comprehensive glossary is here to clarify confusing lingo, demystify buzzwords, and provide citable definitions to help grow your vocabulary. It’s a one-stop resource for finding the meaning of common (and uncommon) phrases any marketer may encounter on the job. While it is geared towards the marketing terms, you will also find sales terms as they are very much relatable to the marketing industry. …
A 4-minute read. So many people are confused when you start talking about advertising with Facebook and Instagram (“New world” advertising). People are still obsessed with the idea of TV commercials, magazine ads, billboard ads and outdoor media. The problem with traditional advertising is that it is massively overpriced! Barely anyone pays attention to TV commercials anymore, they tend to pick up their phones once the commercial airs. I actually don’t think a single person watches TV …
A 90-second read. Referring back to our dictionary, an ad group is a single set of adoptions run against a specific set of keywords in Google Ads. They are used to keep your Google Ads account organized. But what exactly does this mean and what does this look like? Google Ads can be a little confusing at first, but once you understand them, it is quite simple. Ad groups are essentially used to keep you Google Ads …
A 3-minute read. As the saying goes, you only have one opportunity to make a first impression. First impressions on your website are crucial. If you “above the fold” content doesn’t catch your visitor’s attention when they land on your site, they might not stick around. But, if you make a good first impression, you are going to increase the chances they stick around to convert to a sale or lead. If you don’t quite …