A 4-minute read. So many people are confused when you start talking about advertising with Facebook and Instagram (“New world” advertising). People are still obsessed with the idea of TV commercials, magazine ads, billboard ads and outdoor media. The problem with traditional advertising is that it is massively overpriced! Barely anyone pays attention to TV commercials anymore, they tend to pick up their phones once the commercial airs. I actually don’t think a single person watches TV …
A 90-second read. Referring back to our dictionary, an ad group is a single set of adoptions run against a specific set of keywords in Google Ads. They are used to keep your Google Ads account organized. But what exactly does this mean and what does this look like? Google Ads can be a little confusing at first, but once you understand them, it is quite simple. Ad groups are essentially used to keep you Google Ads …
A 3-minute read. As the saying goes, you only have one opportunity to make a first impression. First impressions on your website are crucial. If you “above the fold” content doesn’t catch your visitor’s attention when they land on your site, they might not stick around. But, if you make a good first impression, you are going to increase the chances they stick around to convert to a sale or lead. If you don’t quite …
A 5-minute read. If there’s one thing you need to know about good marketing practice, it’s that good marketers test their work. If you’re a business owner or marketer you should be testing everything that goes in front of a user. Whether you’re looking to increase revenue, sign-ups, conversions, social shares or engagement, etc. A/B testing and optimization can help you achieve the best results. There a good joke in the marketing world the …