The marketing industry is full of complex concepts, terminology, and acronyms. This comprehensive glossary is here to clarify confusing lingo, demystify buzzwords, and provide citable definitions to help grow your vocabulary. It’s a one-stop resource for finding the meaning of common (and uncommon) phrases any marketer may encounter on the job. While it is geared towards the marketing terms, you will also find sales terms as they are very much relatable to the marketing industry. …
A 3-minute read. As the saying goes, you only have one opportunity to make a first impression. First impressions on your website are crucial. If you “above the fold” content doesn’t catch your visitor’s attention when they land on your site, they might not stick around. But, if you make a good first impression, you are going to increase the chances they stick around to convert to a sale or lead. If you don’t quite …
A 5-minute read. If there’s one thing you need to know about good marketing practice, it’s that good marketers test their work. If you’re a business owner or marketer you should be testing everything that goes in front of a user. Whether you’re looking to increase revenue, sign-ups, conversions, social shares or engagement, etc. A/B testing and optimization can help you achieve the best results. There a good joke in the marketing world the …
The marketing industry is full of complex concepts, terminology, and acronyms. This comprehensive glossary is here to clarify confusing lingo, demystify buzzwords, and provide citable definitions to help grow your vocabulary. It’s a one-stop resource for finding the meaning of common (and uncommon) phrases any marketer may encounter on the job. While it is geared towards the marketing terms, you will also find sales terms as they are very much relatable to the marketing industry. …